F4R charge is to be synonymous with success; in this it is our intention to be a catalyst that transforms bass fishing for many anglers from a cultural and ecological competent framework. It is our vision that Fishing4Reel will be the premier amateur tournament trail in the United States hosting over 20 events annually. Our focus is to provide African American and other anglers the opportunity to fish in a highly competitive environment supported by a professional organization with an unconditional commitment to resource conservation, product cultivation, sport development, professional integrity and family values.

It is our MISSION to manage, serve the underserved and promote an African American focused (inclusive in nature) bass fishing association designed to facilitate large-scale tournament opportunities; member collaboration, promote product awareness, provide educational services to support natural resource conservation; and to foster an enhanced understanding of the sport in youth through community programming and corporate sponsorship.

Our core values include organizational leadership, commitment to relationship cultivation, information collaboration/networking, resource management and industry growth.

Credo

Fishing4Reel Outdoors has a sincere commitment to provide the highest quality services to our members and all partnering organizations who believe in our mission, vision and values. F4R has identified three main interlinking guiding principles which embody our core values:

1. The principle of transparent business operations.
2. The principle of respect for all persons.
3. The principle of justice.

In principle, F4R values people of all creeds, gender, sexual orientation, age, disability, ethnicity and educational background.